The FedEx identity is a well-cited example of effective use of negative space in logo design. Some of the best logo designs have hidden meaning in their negative space. A classic example is the FedEx logo, which uses the combination of the letters E and X to form an arrow in the negative space. Do you see the white arrow in the picture? There are many other great examples where a logo design looks ordinary at first glance, but reveals interesting and well-thought-out details on further examination.on.
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