A logo is your identity: who you are and what you represent. I not only design logos, but come up with identity concepts and stories behind the logo concept. Take for example Jobwaiters:
The "J" shape for the logo was a obvious choice for me. But then came the rest of the design. Inspiration came from the actual website name (Jobwaiters). Think of a restaurant setting: you come and sit at a table and then a "waiter" comes to take your order. The jobwaiters.com website works in a similar way: people sign up (place their orders) for jobs. The website finds, or "serves" jobs to them.
That concept led the way for the "J" to be in a suit like at a fine dining restaurant. Hence the above logo!!!!!